Katjes - Campaign

Concept creation - Graphic design - Illustration

To make people of all ages join the conversation about the future of the planet, we created an awareness campaign for Katjes.

While sharing a bag of Katjes treats, you might notice the sweets being a lot different. The climate crisis has moved in, in the shape of sweet winegums, and salty licorice. 

Now is the time to start talking about animal welfare, deforestation, and pollution, with the people around you. Because the future isn’t getting sweeter, if we avoid the sour conversations.