Naturlig på Korsgaarden - Campaign Project
Concept creation - Graphic design - Copywriting
With this campaign for Naturlig På Korsgaarden, we decided to focus on togetherness and embracing nature, no matter what season. To make the camping experience more exciting and attractive from October to December, we took one of the biggest concerns about fall and winter, and made it into a strength - the darkness.
It is human nature to feel drawn to the unknown. Darkness and horror scares us, but it also encourages us to use our imagination in a different way, and lets us feel alive by seeking it out.
